You’re ready to open your first boutique or you’re looking for new ways to scale your business, but you don’t know where to start. You also want to create your line of apparel or accessories, but you’re not a designer. You’re an independent entrepreneur and you want to run a successful business. Time and money are typically the first things that can create a little hesitation in your decision-making process. So, where do you start? Have you ever thought of “white label”? Many companies of various sizes are adopting this new approach to secure their positions and futures in business as they strive for success.
White Label Defined
The term “white label” by definition, according to the SuuchiX ebook, is “a product that is made by one company but sold by another company using their own name.”
White label is a relatively new term to fashion, as it originates from the music industry. DJs and radio stations used to receive demos from artists and they would place white covers on the discs or tapes to keep competition from seeing the details of the new music they had played. The term has since reached other industries and is used to describe business deals where the resellers simply receive products from manufacturers with their own customized, branded labels, and resell them to their end customers.
White Label Benefits
Anyone in the apparel business can benefit from using the “white label” approach. Whether you’re a startup or an established business, you want to be more flexible and adaptive in the fast-changing fashion industry. SuuchiX offers “white label” solutions to its customers to help them become top contenders in their markets and reach their goals by eliminating the time spent from sourcing to production. It gives companies the advantage of expedited by offering a consistent supply of quality products. If you’re a large retailer, you may want to purchase in bulk at great prices to have the product on hand to distribute accordingly. If you’re a smaller company, you can expand your product offering without the design cost. Either way, you’ll be the first to offer a product to market because of the decreased wait time, as this speed to market approach will save any size of company time and money on product development, testing, and market research.
The Bottom Line
There are several reasons why fashion brands are choosing “white label”. Two of the most common reasons that any size brand chooses “white label” is to save time and money across the board and minimize their execution risk. SuuchiX is a great resource that offers FREE domestic shipping and access to a network of 300 reliable manufacturers across the western hemisphere that produce a great basis as well as the latest trends.